Brea, CA (May 13, 2024) – ViewSonic Corp., a leading global provider of visual and EdTech solutions, announced that CRN®, a brand of The Channel Company, has named Deidre Deacon and Yesenia Martinez to its Women of the Channel list for 2024. With this recognition, CRN honors these women leaders for their unwavering dedication and commitment to furthering channel excellence.

Every year, CRN highlights women from vendor, distributor, and solution provider organizations whose vision and leadership have a beneficial influence on the technology industry. The CRN 2024 Women of the Channel honorees are creative, strategic leaders who show ongoing commitment to using their skills to innovate and drive success for their partners and customers.

ViewSonic’s Women of the Channel:

Deidre Deacon, General Manager, Channel Chief, ViewSonic Canada

As the General Manager for ViewSonic Canada, Deidre has been developing the channel and dealer network in Canada. Driving all aspects of the sales business, from leading overall strategic planning, she leads a dynamic team in the country. She continues to grow the ViewSonic business in the education, enterprise, consumer, and commercial markets. As ViewSonic introduces more innovative collaboration solutions, Deidre produces programs to expand the markets and support partners’ businesses.

Yesenia Martinez, Channel Marketing Manager, ViewSonic America

Yesenia is the Channel Marketing Manager for the U.S. and manages AV and VAR accounts. She develops and executes the marketing campaigns for channel partners, from communications and sales materials, and assists with trade shows and events. Yesenia was instrumental in providing training materials and webinars to ensure partners had the expertise and opportunities to sell the latest innovations and solutions from ViewSonic.

“We are proud that members of our channel team have once again been honored with CRN’s annual Women of the Channel award,” said Jeff Volpe, President, ViewSonic Corp. “Both Deidre and Yesenia have demonstrated exceptional leadership in their respective channel-facing roles. Their contributions have been instrumental as we advance ViewSonic’s partner-first growth strategies and expand our presence in the dynamic IT channel. We are pleased to acknowledge the important contributions Deidre and Yesenia provide to our team, our partners, and our customers. Congratulations to all of this year’s Women of the Channel award recipients.” 

“It is a great privilege to honor the remarkable achievements of these women leaders in the IT channel,” said Jennifer Follett, VP, U.S. Content and Executive Editor, CRN at The Channel Company. “Each woman on the list has demonstrated a deep commitment to innovation and leadership that advances their organizations and drives transformation and success across the IT channel.”

The 2024 Women of the Channel list will be featured in the June issue of CRN Magazine, with online coverage starting May 13 at www.CRN.com/WOTC.

To find out more about ViewSonic, visit ViewSonic.com and follow on Facebook, YouTube, X/(Twitter) and Instagram.

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end-users. Backed by over 40 years of unequaled channel experience, we draw from our deep knowledge to envision innovative solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com