An immersive world of cutting-edge lighting technology is now available for Crestron dealers

Nov. 30, 2023 - Lighting has become one of the most in-demand aspects of home residential integrations — simply put, it’s a growth business.

To help you maximize that business, Crestron is proud to introduce an exciting new lighting campaign that invites dealers to create their very own Crestron Light Studio in their showrooms. With this campaign — and the support that Crestron provides for dealers who participate — you can take your lighting portfolio to the next level.

The concept here is simple: Crestron wants to help you demonstrate to your clients just how transformative the power of Crestron Tunable Lighting can be — especially when it’s paired with the Crestron Home® OS. We’ll give you the tools to help your customers discover a new world of lighting control and customization.

Unleash Your Creativity with Crestron Tunable Lighting

With the seamless integration of Crestron Tunable Lighting into the Crestron Home OS 4 digital lighting platform, you can unleash your creativity and transform any space into a personalized oasis for your clients. One of the key benefits of Crestron Tunable Lighting is its ability to adjust the color temperature and intensity of light. Whether you're looking to create a warm and cozy atmosphere for a relaxing evening or a bright and vibrant setting for a lively gathering, Crestron Tunable Lighting allows the user to effortlessly set the perfect ambiance for any occasion. But the versatility of Crestron Tunable Lighting doesn't stop there: It can be tailored to suit different moods, activities, and even circadian rhythms. A Light Studio can help your clients imagine waking up to a gentle sunrise simulation that gradually brightens a room or winding down with a soothing sunset glow that helps them relax and prepare for a restful night's sleep.

By setting up a dedicated space in your showroom, you gain access to comprehensive support from Crestron to design the perfect environment that showcases the full potential of Crestron Tunable Lighting. You'll receive exclusive benefits offered specifically for your Crestron Light Studio, including a discount on dealer prices for purchasing Crestron light fixtures to create the space. This allows you to curate a stunning display of lighting solutions while maximizing your investment.

Events that Showcase the Power of Crestron Tunable Lighting

An excellent way to build interest in your lighting offerings is an event-based strategy — with full support from Crestron. By organizing a series of engaging events that allow your customers to experience the technology firsthand, they’ll be able to imagine its transformative effects on their living spaces.

With our support, you can host interactive sessions, workshops, and demonstrations that educate customers about the benefits and applications of Crestron Tunable Lighting, letting them explore the endless possibilities of creating personalized lighting scenes that enhance their daily lives. From highlighting the potentially productivity-boosting effects of bright, cool lighting in a home office to demonstrating the calming and relaxing ambiance of warm, dimmed lighting in a bedroom, these events will inspire customers to reimagine their spaces.

To amplify the reach of these events, Crestron will actively promote them on social media and spotlight them in our monthly Crestron Home Newsletter. We'll leverage the captivating images and videos you provide to generate interest and drive traffic to your studios. This collaborative effort ensures that your events receive the attention they deserve, attracting a wider audience and creating buzz around your Crestron Light Studio.

No Showroom? No Problem

We know that not everyone has a showroom or demo space — and we’ve crafted a solution if that’s the case. Our light fixture demo kit and controller app can create the perfect small-format display for a tunable lighting solution. This combination kit and app allows you to showcase the power of tunable lighting by spotlighting a work of art, a flower arrangement, or simply washing textured walls to showcase the incredible power of tunable lighting in a corner of your office.

Get Involved, Get Results

By adding a Crestron Light Studio or demo kit, you’re able to further showcase your credibility and visibility within the lighting community. Your customers will recognize your commitment to excellence in their homes, and they’ll trust your expertise in creating exceptional lighting experiences. This campaign will help open doors to new opportunities and position you as a leader in this ever-growing category.

Get ready to captivate customers and revolutionize the way they experience light. Join us in showcasing the power of Crestron Tunable Lighting and create a lasting impression that will leave your clients inspired and eager to transform their own spaces.

The Crestron Lighting Studio campaign: It’s all about innovation, illumination, and inspiration — for you and your clients.

To enroll in the Crestron Lighting Studio campaign, simply contact your RSM with details on the space you plan to convert to a Crestron Light Studio or your request to purchase a demo kit (or both), and they’ll give you info on a special discount and how to get Crestron technical and design support for your project.