NEC Display: Edmonton City Centre
Submitted By
To take advantage of the 87,000 weekly pedestrians its walkway sees, Edmonton City Centre installed three NEC video walls to run promotions, advertising, news, weather and entertainment.
- Facility: Edmonton City Centre
- Location: Edmonton, Alberta, Canada
- Challenge: Entertain passersby of the elevated walkway and increase sales of retailers in mall, as well as promote local, regional and national businesses
- Solution: 46” NEC X462UN
- Date: October 2011
A well-known inner city attraction, the Edmonton City Centre (ECC) connects to two downtown hotels and more than 6 million square feet of offices in Alberta’s capitol. As of June 2011, the ECC walkway sees more than 4.5 million pedestrians per year with a weekly average of 87,200, according to Canadian Out-of-Home Measurement Bureau (COMB). This intense level of traffic sparked the conversation of installing video walls to increase revenue at local retailers, as well as entertain the passersby.
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